Spring Conference

Spring Conference
Join us in Happy Valley for the Spring Conference at the Nittany Lion Inn, State College. Register by March 6 to save $50 off the full conference package!

The current financial markets are creating an atmosphere of cautious optimism within the industry. BUT, uncertainty remains with a number of unanswered questions in Washington DC.
  • Repeal and replace the Affordable Care Act: What are the options and how do they impact your business?

  • Increased immigration enforcement: How does this impact staffing and tourism?

  • Unions and labor groups focus on state and local governments: What to expect?

How will you prepare for change?
Book your room directly by calling the Nittany Lion Inn at (814) 865-8500 and mention group code PRLA17A to secure our discounted event rate of $118/night (plus taxes and fees). 
4/2/2017 - 4/4/2017
Nittany Lion Inn
State College, PA

Additional Event Info

   

Sunday, 02 April 2017

 
4/2/2017 - 4/4/2017
Upgrade your exhibitor or sponsorship package by purchasing a full page ad in the conference program. Click for ad specifications.
4/2/2017 - 4/4/2017
Upgrade your exhibitor or sponsorship package by adding a half-page ad in the conference program.
4/2/2017 - 4/4/2017
Upgrade your exhibitor or sponsorship package by purchasing a quarter-page ad in the conference program.
4/2/2017 - 4/4/2017
11:00 AM - 12:00 PM
11:00 AM
The Membership Committee and the Education, Health & Safety Committee will hold a joint meeting.
12:00 PM - 1:30 PM
12:00 PM
Alcohol Service Committee meeting.
1:45 PM - 3:15 PM
1:45 PM
The DMO Committee and the Lodging & Tourism Committee will hold a joint meeting.
1:45 PM - 2:45 PM
1:45 PM
Government Affairs Committee meeting.
3:30 PM - 5:00 PM
3:30 PM
An exclusive pre-dinner reception for our 365 Club members.
6:30 PM - 7:30 PM
6:30 PM

Monday, 03 April 2017

 
PRLA President & CEO John Longstreet will kick-off the conference with a welcome address and PRLA update at 8:30 a.m. Congressman Glenn Thompson will speak from 9-9:30 a.m.
8:00 AM - 9:30 AM
8:00 AM
A chance for members to discuss what is working when it comes to driving member engagement at the local level. A best practices and brainstorming session that shouldn't be missed!
9:45 AM - 11:00 AM
9:45 AM
Is Your Nonprofit Making the Right Moves to Stay on Track Legally? Do your board of directors and staff have the knowledge they need to ensure appropriate legal oversight of your organization? Do you have the essential legal, regulatory and governance practices in place for review of mission and programs, policy oversight, board responsibilities, fundraising and more? This program will address the areas covered in the Standards for Excellence Ethics and Accountability Code and provide tools to promote that oversight. Join Tish Mogan from PANO to review doable methods to assess your legal compliance in all areas of nonprofit organization and governance.
9:45 AM - 11:00 AM
9:45 AM
Since the publication of The Service Profit Chain in 1997, it has become prevalent to focus on creating a great-place-to-work culture in order to enhance success in the service business. In this session, Penn State School of Hospitality Management Associate Professor and organizational behavior expert Michael Tews will expand on the subject by providing real strategies by using a positive workplace environment to reduce turnover.
11:15 AM - 12:30 PM
11:15 AM
Join us for lunch and an opportunity to catch-up with old friends and make new contacts. Lunch will be at the student-run Cafe Laura and will feature remarks by Senate Majority Leader Jake Corman.
12:30 PM - 1:45 PM
12:30 PM
Don't stumble blindly into sustainability. You didn’t open your restaurant a plan, and you didn't start serving without a menu. Jeff Clark, program director of the National Restaurant Association's Conserve, will discuss how to establish a plan, set goals, and map out the tactics to employ on your path to sustainability.
2:00 PM - 3:15 PM
2:00 PM
Review common wage and hour issues and how to maintain compliance within your business during presentation by Andrea Kirshenbaum, principal of Post & Schell's Wage and Hour Practice Group. There will be time for questions.
2:00 PM - 3:15 PM
2:00 PM
Things in D.C. are changing, and as the new administration gets more comfortable what federal legislative issues will rise to the surface?  Join Troy Flanagan from the American Hotel & Lodging Association (AH&LA) and Matt Walker from the National Restaurant Association (NRA) as they predict what will move forward and what won’t in the new session—in addition to outlining some of their association’s federal priorities.
3:30 PM - 4:30 PM
3:30 PM
Of course, no one really knows what effect of the Trump presidency will have on the economy. Certainly (most of) the business community is optimistic, but the proof as they say, will be in the pudding. Will President Trump be able to keep the promises that would jump start business and will the effects be as “huge” as the President has promised. Mark Woodworth, as one of the leading authorities on the hotel business, has been accurately predicting lodging trends for decades. In this session, you’ll have the opportunity to hear Mark’s predictions on the future of the American economy considering there’s a “new sheriff in town.” In addition to his precise forecasting experience, Mark is a member of the highly-respected Conference of Business Economists.
3:30 PM - 5:00 PM
3:30 PM
Melissa Bova, vice president of government affairs, will provide a broad overview of PRLA’s legislative agenda including insight into the current climate of the legislature, an overview of PRLA’s state legislative priorities, local issues affecting the industry, and where your PAC contributions are being spent.
4:45 PM - 5:45 PM
4:45 PM
Add this event to your exhibitor/sponsorship registration by clicking "Add" below.
6:30 PM - 9:30 PM
6:30 PM
Restaurant Neighbor and Faces of Diversity award winners will be recognized.
6:30 PM - 9:30 PM
6:30 PM
Bring a guest to the UnitedHealthcare Awards dinner, celebrating the best and brightest of our industry.
6:30 PM - 9:30 PM
6:30 PM

Tuesday, 04 April 2017

 
Jeff Fromm, the Millennial Marketing Guy and president of FutureCast, has spent significant time researching the millennial audience and is the co-author of "Marketing to Millennials," and "Millennials with Kids." He specializes in millennial trends and brand innovation, and is a contributing writer at Forbes.com. Listen to his keynote address Tuesday morning to unlearn and reimagine what you thought you knew about the millennial generation.
8:30 AM - 9:30 AM
8:30 AM
Shortly after taking office, President Trump’s administration issued an “immigrant travel ban” and a crackdown on illegal immigration was announced.  What effect will these and other actions of the new administration have on travel & tourism in the United States?  In this session, Tourism Economics President Adam Sacks will present predictions based on similar historical situations.  He will be joined by travel industry leaders Don Welsh and Craig Davis to discuss his findings and share insights as to the foreseeable future of travel & tourism.
9:45 AM - 11:00 AM
9:45 AM
In this break out Jeff Fromm will provide examples of how a mobile-first consumer seeks a friction-free customer experience and what destination brands can do to create better online experiences. This session will build on the dynamic keynote from the earlier in the day and provide a deeper dive into how today's online shopper is tomorrow's online buyer.
11:15 AM - 12:30 PM
11:15 AM

Pricing Information

Registration OptionMember RateNon-Member Rate
Full Conference Registration$375.00$375.00
Sunday Only$35.00$35.00
Monday Only$275.00$275.00
Awards Reception & Gala$125.00$125.00
Tuesday Only$85.00$85.00
Exhibitor Registration$650.00$650.00
Signature Sponsor (exclusive)$10,000.00$10,000.00
Awards Dinner Sponsor (exclusive)$5,000.00$5,000.00
Keynote Sponsor (limited)$3,000.00$3,000.00
Sessions Sponsor (limited)$1,500.00$1,500.00
Gold Sponsor$1,000.00$1,000.00

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