Spring Conference

April 2-4 |  Nittany Lion Inn, State College


And then everything changed...

The current financial markets are creating an atmosphere of cautious optimism within the industry. BUT, uncertainty remains because of several unanswered questions in Washington DC. 
  • Repeal and replace the Affordable Care Act: What are the options and how do they impact your business?
  • Increased immigration enforcement: How does this impact staffing and tourism?
  • Unions and labor groups shift focus to state and local governments: What to expect?

Register by March 6 for early bird pricing—a $50 savings off the full conference package!

Need overnight accommodations?

Book your room directly through the Nittany Lion Inn website or by calling the Nittany Lion Inn at (814) 865-8500. Use group code PRLA17A to secure our discounted event rate of $118/night (plus taxes and fees). 

How will you prepare for change?

Join us at the Nittany Lion Inn, State College, April 2-4 for the Spring Conference to hear from industry-renowned speakers and political leaders, attend educational sessions, visit with exhibitors and fun social events.

Jeff Fromm, the Millennial Marketing Guy and president of FutureCast, has spent significant time researching the millennial audience and is the co-author of "Marketing to Millennials," and "Millennials with Kids." He specializes in millennial trends and brand innovation, and is a contributing writer at Forbes.com. Listen to his keynote address Tuesday morning to unlearn and reimagine what you thought you knew about the millennial generation.

Educational session highlights include the impact of Trumpism on business and the industry, the role of photography in your marketing and online strategies, and explore the new travel expectations of millennial consumers and more.